maison rococo corporation

Japan's first home-grown luxury beer, "ROCOCO Tokyo WHITE," contributes to spreading awareness, expanding recognition, and increasing sales through social media

"Start off with a beer." This phrase is often heard at social gatherings in Japan where alcohol is served. Beer is especially delicious when enjoyed in casual restaurants with close friends. However, what if beer could also be enjoyed in luxurious settings such as a Michelin 3-star restaurant?

"ROCOCO Tokyo WHITE" is the first luxury beer in Japan to be savored from a wine glass.

Honda Office assisted in the planning and execution of the PR strategy. High-quality media exposure and social networking posts by influencers gradually spread the worldview of the beer brand, resulting in both increased inquiries from restaurants and increased online sales.