Yokogawa Electric Corporation

Developed the narrative for future business planning. Proposed communications and branding activity plans to implement the narrative.

Founded in 1915, Yokogawa Electric Corporation is a measurement instrument company that began by oproducing electric meters for the domestic market and expanded to industrial meters and plant controls. Among its diverse business activities, the key for the company’s growth in 2023 and onwards is its concept called “Life Business”.

Honda Office assisted in the forumalation of the narrative for a new Life Business plan. The theme of “The Realization of an Autonomous Food Society” was developed by looking at the big picture, including societal issues, the company’s authenticity and brand advantage, and the future stakeholder experience. We also proposed the implementation of a narrative for the future.