Powered By PR
Honda Office is a Tokyo and Singapore based boutique PR consultancy that crafts strategic communications with a global perspective.
We don't merely transfer information from one audience to another —we shape the narratives woven between companies and society.
Drawing on over 25 years of experience in strategic PR and corporate communications, we design and articulate the stories of companies and brands for the global stage.
Through the power of public relations, we give businesses deeper meaning and help co-create narratives that resonate with society. That is our mission.
FOLLOW US
Work
Frozen Gyoza Frying Pan Challenge:
A Brand Activation Based on 'Continuous Improvement' Starting from One Social Media Post and Over 3,500 Frying Pans
Developing a Strategic Narrative to Revitalize the Gum Category through the Promotion of Chewing Benefits
From "a nostalgic snack" to "a playful and reassuring snack." Redefined the value of Baby Star Ramen for the future.
Developed the narrative for future business planning. Proposed communications and branding activity plans to implement the narrative.
The concept of "Narrative" has become more important in the era of reevaluating the relationship between companies and society.
This is a news site for us to deepen our thinking together with pioneers in corporate management and branding.
Books
2022/11/07
パーセプション: 市場をつくる新発想
2021/08/20
最新版 戦略PR 世の中を動かす新しい6つの法則
2021/5/14
ナラティブカンパニー: 企業を変革する「物語」の力
2017/04/20
戦略PR 世の中を動かす新しい6つの法則
2014/10/31
最新 戦略PR 入門編
2014/10/31
最新 戦略PR 実践編
2014/07/30
広告やメディアで人を動かそうとするのは、もうあきらめなさい。
2012/06/11
ソーシャルインフルエンス
2011/02/10
新版 戦略PR
2009/01/13
戦略PR
2009/02/11
オバマ現象のカラクリ
2007/11/09
その1人が30万人を動かす！
影響力を味方につけるインフルエンサー・マーケティング
2004/06/11
影響力
2016/02/27
サイバーエージェント広報の仕事術
About Us
@hondatetsuya70
Tetsuya Honda is a Japanese PR professional named by PRWeek magazine as one of the "300 Most Influential PR Professionals in the World." Honda was awarded "PR Professional of the Year" at the global PRWeek Awards 2015. He is also a board member of the Public Relations Society of Japan (PRSJ).
In 1999, after working in the international division at SEGA, Honda joined the Japanese subsidiary of FleishmanHillard, one of the world's largest PR firms. In 2006, he founded and led BlueCurrent Japan as a spin-off of FH. Published in 2009, his third book, "Strategic PR" (ASCII Shinsho) triggered a PR boom in the marketing industry.
He has worked with numerous domestic and international companies including P&G, Kao, Unilever, Suntory, Toyota, SHISEIDO, LOTTE, and Ajinomoto.
In 2019, he founded the Honda Office. The following year, he launched "SCALE Powered by PR," a growth-oriented PR human resources database, as a joint venture with Vector Group.
He is the author of numerous books, including “Influencer Marketing: That One Person Who Moves 300,000 People!" (TOYO KEIZAI INC.), “Stop Fooling Yourself: Advertising & Mass Media Don’t Move People Anymore” "Strategic PR: Six New Rules to Move the World" (Discover 21), and “The Narrative Company: The Power of 'Stories' to Transform Companies" (TOYO KEIZAI INC.).
Honda has served as an advisor to UN agencies and the Japanese Ministry of Foreign Affairs, and is a member of the J.LEAGUE marketing committee.
His global activities are also diverse, including serving as an official speaker and member of the jury at the Cannes Lions International Festival of Creativity.
In 1999, while still in university, Uemura began her career as an intern at CyberAgent, Inc. which had 30 employees at the time.
After joining the company in 2000, she worked as secretary to the president and in public relations. In 2005, she established the PR department as the company's first full-time PR manager.
Uemura has been involved in a wide range of PR activities, from corporate public relations, BtoB business public relations, service public relations for BtoB businesses, to crisis response and new business launches. Since 2008, she has been responsible for overseeing public relations for the CyberAgent Group, training PR staff, and spearheading corporate public relations.
She has also served as a lecturer at the "Public Relations Leader Training Course" sponsored by Sendenkaigi and at "KEIZAIKAI ACADEMIA" organized by KEIZAIKAI.
Uemura is the author of "CyberAgent: The Art of Public Relations: Making Growth Multiply" (NIPPON JITSUGYO PUBLISHING).
With the personal theme of "PR that Increases the Value of Business and Management," she stays busy concurrent posts as Senior Manager of the company-wide PR office at CyberAgent and Managing Director at Honda Office since 2019.
Top