All Work

Frozen Gyoza Frying Pan Challenge:
A Brand Activation Based on ‘Continuous Improvement’ Starting from One Social Media Post and Over 3,500 Frying Pans

Developing a Strategic Narrative to Revitalize the Gum Category through the Promotion of Chewing Benefits

From "a nostalgic snack" to "a playful and reassuring snack." Redefined the value of Baby Star Ramen for the future.

Developed the narrative for future business planning. Proposed communications and branding activity plans to implement the narrative.

Rebranded KOKUYO through the redefinition of its reason for existence and the co-creation theme of "No Idea Goes to Waste."

Transformed the corporate image with future fans as the target. Facilitated co-creation activities with consumers around "Well-being Through Food."

"Ajinomoto Frozen Foods Frozen Dumplings #NoHassleControversy" Proactive involvement in a social media controversy contributes to the transformation of corporate attitude and perceptions of frozen food

Personal mobility "WHILL" wheelchair → Redefined as a new lifestyle proposition that promotes social activities

Development of narrative and PR strategy for Kikkoman "Honjozo Soy Sauce" brand to enter the Indian market

Successful communication of B2B business to "246st.MARKET" stakeholders, creating a narrative that the millennial generation can relate to

"100 years with your teeth. The Xylitol Project" Lotte and stakeholders set ESG mid-term targets and develop a narrative co-creation structure

Japan's first home-grown luxury beer, "ROCOCO Tokyo WHITE," contributes to spreading awareness, expanding recognition, and increasing sales through social media